ABOUT ME

Hi, I’m Rachel.

Writing personal bios isn’t exactly my thing, but building brands that actually mean something is.

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I believe people and businesses are always deeper than what fits in an “about me” section, but here’s a good place to start.

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I’ve always been drawn to design in all forms. For years, I tried to force myself into a single lane, but the truth is, I don’t work that way. My strength is seeing the full picture. From brand identity and visual direction to operations, customer experience, and physical space design, I help businesses create something cohesive, intentional, and built to last.

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My background spans design, business operations, and photography, which means I don’t just make things look good, I understand how they function, how they feel, and how they convert. I care just as much about the systems behind a brand as I do about the aesthetic in front of it.

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I’m most passionate about working with small businesses to bring their vision to life across every touchpoint. Online presence, print materials, and brick and mortar spaces should all speak the same language, and when they do, it changes everything.

I’m a Colorado native who’s tried leaving more than once, but somehow always finds my way back. When I’m not working, you’ll probably find me outside, rock climbing, hiking, camping, or chasing light somewhere in the mountains.

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I’ve traveled to over 30 countries, and that perspective shows up in everything I create. I’m constantly inspired by different cultures, textures, architecture, and ways of living, and I bring that global influence into my work in a way that feels grounded and intentional.

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At the end of the day, I don’t just design brands. I help build experiences that people remember.